MARY BETH ALLEN

PRINCIPAL

After 25 years in retail merchandising and product development, I launched an eco-friendly cleaning products company with my business partner, who invented the formulas in her kitchen.  I developed the packaging -- also eco-friendly -- and set up production and distribution. The natural products brand still sells on Amazon, Zulily and in retailers around the world under the name Savvy Green. 

Based on that experience, I found I could help others who had good ideas and successful products but lacked other experience. I supported Joyful Bath Co. on Amazon with A+ Marketing, Pricing and Compliance. I worked with LTA International Services in sourcing and brand development, setting up a system to handle international quotes and Amazon.com review. I consulted in product development with Woolworth’s in Australia and product quotes in China. Supporting other clients in brand and item development for sales and marketing.

My product development experience came as a buyer, merchandise manager and as a Divisional Vice President for Bealls Department Store, one of the largest privately held retail companies in the US.

Travel for International Trade Events with extensive global connections and import/export experience from Asia to Europe.

Currently Mary Beth Allen Brand Marketing is the exclusive USA Sales Agent for the Natural & Organic Products EU Show held in London April 18-19, 2021, The June 2021 Organic Food Iberia Event in Madrid and the November 2021 Nordic Food and Eco Living Event in Malmo.

Mary Beth Allen